Project background

The phrase ‘staff appraisals’ may cause people a little trepidation – both staff and managers alike! However, the team at NHS South West London are on a mission to change that and to help all of their colleagues see how their Ongoing Appraisal Process can lead to great things, both for the team as a whole and for each team member’s individual career goals and progression.

With this in mind, we were tasked with making two animations, one aimed at staff, and this one aimed at managers.

Appraisals for Managers

Creating the animation

For this animation, our team was already well-versed in the world of the Ongoing Appraisal Process, thanks to our previous work on the Appraisals for Staff animation. But, with a different target audience in mind, we approached the subject in a different manner.

While the playful feel of the first animation was right for what we wanted to achieve in the staff animation, for the manager's film, we wanted to speak to their hopes and appeal to their sense of professionalism and their desire to grow as a manager and mentor.

Taking this into account, we chose an art style with more realism and drew characters and workplace settings to reflect this. The colour palate is slightly muted, and even the desk space is designed to reflect what a real NHS South West London manager's desk would look like!

Getting the message across

In every element of artwork production and design for every animation we create, we consider how the animation will speak to your target audience and ensure that the foundational message of the script is complimented and added to appropriately.

See also the Appraisals for Staff animation →