Taking small steps together for a walkable Greater Manchester

The brief

What is it that causes us to make the decisions we make? These are the philosophical areas you can get into when you want to show something as simple as getting more people to choose to walk more often.

In this explainer animation for Greater Manchester Walking (part of Greater Manchester Moving), we wanted to help them achieve their stated ambition to develop and enable the greatest number of people as possible to walk routinely for pleasure, for travel, for themselves and for the environment.

The explainer animation

This short film builds on our earlier digital animation for Greater Manchester Moving about how to solve complex problems.

The voice you hear on the video isn’t actually a professional voiceover artist – it is, in fact, Beth Sutcliffe, the Strategic Director of Greater Manchester Walking!

See also Greater Manchester Moving: Working With Complex Systems →